Continuously optimize beauty listings, keywords, and compliance signals to increase organic visibility — without putting your brand at risk.
Autopilot establishes measurable organic lift through cutting edge contextual optimization paired with best-in-class keyword SEO.
Beauty is one of Amazon’s most regulated and competitive categories. Brands must balance discovery, trust, and compliance — while navigating ingredient scrutiny, claims enforcement, and rapidly evolving consumer search behavior.
Common challenges beauty brands face include:
And brands are missing out on market share as
Autopilot is built to optimize beauty catalogs with compliance, context, and scalability at the core.
High-performing beauty brands typically demonstrate:
Autopilot is designed to reinforce these signals continuously over time.
A continuous optimization loop — not a one-time project.
Your listing optimization process gets an automation upgrade.
A skincare brand used Autopilot to expand organic visibility across ingredient-focused searches while maintaining strict compliance — driving sustainable organic growth.
Autopilot ensures safe and yet opportunities optimization while keeping the brand voice in tune with the brand guidelines.
Autopilot helped align listings across AM/PM routines and multi-step regimens, improving discovery without relying on ads.
Contextualization of the product listings helps emphasize on different routines - and primes Rufus for questions shoppers may have around the routines.
A beauty brand with multiple formats and bundles leveraged Autopilot to apply compliant optimizations consistently across the catalog.
Track Autopilot's optimization on a parent ASIN level, Autopilot ensures compliance, consistency, and uptime across all Child ASINs.
Amazon SEO is no longer about keyword stuffing.
Autopilot optimizes listings to answer real shopper questions, match contextual use cases, and adapt language continuously as intent shifts.
This means contextual relevance at scale — not static SEO.
Compliance isn’t a checkbox. It’s built into the system.
Autopilot establishes compliance, and maintains it.
Return on Investment and Return on Autopilot Spend (RoAPS) make at an easy choice to keep the system running.
We focus on what changed because of optimization, not topline noise.
A typical pilot includes 10–20 parent ASINs, runs for 8 weeks, and has clear success criteria with minimal internal disruption.
We focus on what changed because of optimization, not topline noise.
Autopilot is built to respect Amazon’s beauty compliance standards and has trained a model to be compliant with FDA MoCRA regulation.
The FDA's Modernization of Cosmetics Regulation Act of 2022 (MoCRA) mandates that any cosmetic product intended for retail sale in the U.S.A. must be listed with the FDA before being marketed. It stricly defines the use of ingredients and related claims.
Listings are optimized with compliance-aware guardrails that help avoid prohibited claims, regulated language, and ingredient-related enforcement issues.
Yes, Autopilot expands keyword coverage and improves discovery using compliant language, focusing on ingredients, routines, and use cases rather than introducing unsupported or prohibited claims.
Autopilot aligns listings with how shoppers search for beauty products by ingredient, benefit, and formulation. This helps brands capture relevant organic demand while maintaining category compliance.
Yes. Autopilot optimizes listings for routine-driven discovery, helping brands improve visibility across AM/PM routines, regimens, and complementary products.
The descriptions allow for placement of various routine types, which Rufus then has available as inputs for the questions shoppers may have.
While no system can eliminate risk entirely, Autopilot is designed to reduce exposure by continuously monitoring and applying compliant optimizations rather than one-time, manual updates.
Initial improvements in indexing and organic visibility often appear within the first few weeks. Organic performance compounds over time as compliant optimizations stabilize and keyword coverage expands.
Yes. Autopilot is designed to scale across large beauty catalogs, applying consistent, compliant optimizations across formats, bundles, and variations on both 1P Vendor Central and 3P Amazon Seller Central.