Profound is the scoreboard. Autopilot is the play on the field.
Keep Profound. It tells you where you stand in AI search, prompt by prompt. Autopilot is the operational engine that changes what the answer engines see: structured product truth, published for agents, built from your Amazon data.
Autopilot is an Amazon listing optimization and AI discovery service. Since 2023 it has published more than 2 million listing updates for 450+ brands.
Scoreboard and field
Two jobs, two tools. One measures. One moves.
What Profound does brilliantly
Answer engine insights across models. Prompt volumes that show which questions your buyers actually ask. Agent analytics that reveal which bots read your site and what they take. For a large marketing team it is the source of truth on AI visibility. Keep it exactly where it is.
What Autopilot adds
The work between two Profound reports. We publish an AgentSite: structured, per-product pages built for machines to parse and cite. Websites are for people. AgentSites are for agents. Profound scores the game. Autopilot plays it.
The loop: how Profound data becomes action
Four steps. Repeatable every quarter.
Baseline in Profound
Pull citation share, prompt volumes, and share of voice. Note the prompts where competitors get recommended and you do not. This is the before picture.
Publish the AgentSite
We build structured product pages from your Amazon catalog: specs, variants, use cases, evidence per claim. Machine-readable, per product, straight from the catalog you already maintain.
Citations rise
Answer engines crawl the AgentSite, parse it, and start citing it when buyers ask what to buy. One AgentSite logged 133,000 agent hits in 30 days.
The same dashboard moves
You verify in Profound, plus layer in Google Analytics. A recent cohort of 15 brands on the program grew AI citations by 48% in four weeks. The baseline from step one is the proof.
Why an operational engine needs commerce data
Most AI visibility programs are content and PR playbooks. Publish thought leadership, pitch journalists, collect mentions. That works for brand questions. It fails when a buyer asks an assistant which product to buy, because product recommendation answers run on structured product truth: sizes, materials, dosages, variants, compatibility. That truth lives in your Amazon data. Autopilot has operated there since 2023: more than 2 million listing updates published, 100,000+ products under management, 450+ brands. We see what buyers search, click, and buy on Amazon, and that closed loop decides what the AgentSite says about every product. A content agency guesses which attributes matter. We read it from purchase behavior. That is the moat, and it is why the engine behind your Profound numbers has to be a commerce engine.
Questions we hear from brands like yours
Is Autopilot an alternative to Profound?
No. Keep Profound. It is the independent scoreboard, and nobody should grade their own homework. Autopilot is the operational engine underneath it: we change what the answer engines see, and Profound tells you whether it worked. Together they are the full program.
We are a large marketing team. Who runs this day to day?
Autopilot does. The service is done for you: we build the AgentSite from your catalog data, keep it current, and route changes to your team for approval. Your team keeps running Profound. Teams at Adidas, GE Lighting, and Helly Hansen use Autopilot, so enterprise process is normal for us.
How is this different from hiring a content agency for AEO?
Agencies write articles and pitch coverage. That moves brand questions. It does not move product recommendations, because those answers need structured product truth: variants, materials, sizing, verified claims. We build that layer from your Amazon catalog and publish it in a format agents parse. It is a data operation, not a writing engagement.
How do we verify results independently?
In tools we do not control. Your Profound dashboard is the primary reference: citations and share of voice against your own baseline. Add agent traffic logs and GA4. Brands on the program average +5% direct engagement growth in Google Analytics, with add-to-carts from AI assistant sessions that did not exist a month earlier. You never take our reporting on faith.
Get your AI visibility score
We will show you where the answer engines cite your brand today, what they say about your products, and what an AgentSite would change. Specific to your catalog, not a deck of generalities. Start with a pilot.
Get your AI visibility score